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Creative Direction/AR
Date
2018
Location
London
Date
2020
Project Type
Experiential Design
Dom Pérignon AR Nightclub Experience
Tasked with elevating the luxury bottle service experience for Dom Pérignon, I designed a premium, self-contained AR display box tailored for high-energy nightclub environments. Replacing traditional sparklers and cocktail theatrics, the box delivered a bold, branded reveal—complete with immersive visuals, lighting, and particle effects—designed for instant social media appeal. The rear of the box opened to create a seamless photo opportunity, enhancing guest engagement. My role included art direction, 3D design (Cinema 4D), lighting, animation, visual effects, and illusion design.
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